MONTREAL (FIBA 3×3 World Tour 2019) – The Canadian city of Montreal will play host to a FIBA 3×3 World Tour Masters on September 7-8, 2019.
FIBA and TriCon Events signed a three-year contract, which will bring the number one event of the 3×3 professional season to the largest city in the Québec Province until 2021.
“Canada has become a hotbed for 3×3 and we are thrilled about the city of Montreal’s decision to host a FIBA 3×3 World Tour in 2019,” FIBA 3×3 Managing Director Alex Sanchez said.
Montreal becomes the third Canadian city to host a FIBA 3×3 professional event, though the first one in Québec. A FIBA 3×3 World Tour Masters has been held in Saskatoon since 2017 and Edmonton hosted a 3×3 Challenger for the first time this year. The Canadian men’s national team finished 6th at the FIBA 3×3 World Cup 2018.
“It is just fitting that our 3×3 stars visit the home of the 1976 Summer Olympics, just 1 year before the game’s Olympic debut in Tokyo,” Sanchez added.
“More Olympic host cities such as Beijing, Rio de Janeiro, Tokyo and Mexico have staged the FIBA 3×3 World Tour in previous years. Montreal and 3×3 have so much in common: dynamic, urban and multicultural. We are looking forward to an exciting event and a genuine urban culture party in this iconic city next year!”
The FIBA 3×3 World Tour Montreal Masters will be organized by private promoter TriCon Events, who has successfully organized the ITU World Triathlon Montreal for the last 3 years.
“With this partnership, TriCon Events continues to build and deliver exciting international sports events to Canada since 2016, with no better backdrop than the city of Montreal. The whole team is eager to host some of the best basketball players in the world, and have them experience Montreal hospitality for the next years,” TriCon Events President Patrice Brunet said.
More information about the expanded FIBA 3×3 World Tour – including several brand new locations – will be announced shortly.
ABOUT FIBA 3×3
Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3×3 World Tour and national-team FIBA 3×3 World & Continental Cups. On June 9, 2017, 3×3 was added to the Olympic Program, starting from the Tokyo 2020 Games.
Nike is FIBA 3×3’s Founding Partner and Tissot FIBA 3×3’s Official Timekeeper.
FIBA 3×3 events are played on Sport Court’s floors with Schelde backstops, protected by MagicSky’s tents and benefit from Wilson’s innovative and specially-made ball for 3×3.
ABOUT TRICON EVENTS
Founded in 2016, TriCon Events is a sports events management company that focuses on acquiring rights from Olympic sport international federations that have valuable event properties that they wish to stage in Canada, and more particularly in the Montreal area.
The company ensures that each project either meets or exceeds the International Federation’s operational requirements through the retention of the right management and technical team members.
TriCon Events also manages and deploys all intellectual property rights related to marketing activations and visibility, as well as domestic broadcast rights, in line with sponsor and other stakeholder expectations.
Article & photo Courtesy FIBA 3×3